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Get SMART - Set Goals for Your Business and Employees

What is a Goal?

A goal is the object of a person's ambition or effort; an aim or desired result.

Are your Goals SMART?

S: Specific

It’s important for both you and your employees to have clear and established aims, to avoid potentially setting goals so broad that they are overwhelming and therefore too difficult to set into action.

M: Measurable

Once you have a specific goal pinned down, it’s important to be able to measure the success or completion of the goal. This doesn’t have to be in the traditional sense, like on a numeric scale or a statistic, it just has to be measurable in some sense, so that it is clear when you have reached or are close to reaching your goal.

A: Assignable

A SMART goal must be assignable to someone be it yourself, your team, or individual team members. If you decide you want to achieve something as a team it is important that someone is responsible for tracking progress, implementing action steps and keeping the team motivated towards reaching this goal.

R: Relevant

It is essential that any goals set for teams or individuals are relevant to company-wide aims. Of course, goal-completion is important and having goals met or worked towards is the overall idea when setting them, but this is only really beneficial when the goals are productive in the workplace environment and will contribute to company success in some way.

T: Timely

Goals must be time-related. It’s not productive to set a deadline too far in the future for a simple task, or an unrealistically short deadline for something complex and time-consuming. This common pitfall can be incredibly demotivating for staff. They’re either left with an abundance of time in which they are not pushing themselves, or left feeling stressed and demotivated when they fail to complete goals in the time-frame provided.

Need help with your goals? Let Advisor HR help you along the way. Contact:Leigh Coble, VP HR Field Operations | Advisor HR | 704-626-5960 | |

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